Future-Proofed: CRM Trends That Will Change Your Business in 2024
Stay ahead of the curve by exploring the latest CRM projections and trends set to redefine the business landscape in 2024. From the integration of AI and machine learning to the increasing emphasis on mobile CRM, the future of CRM-driven value holds unprecedented opportunities.
1. CRM Platform Market Surge
The global CRM platform market is surpassing expectations, projected to approach $129 billion by 2028, as businesses stand to gain $30 for every dollar invested in CRM (Carter, 2021).
2. Enhanced Customer Understanding Through CRM
Beyond basic functions, CRM tools now provide deep insights into customer behavior, acknowledged by 70% of sales professionals as crucial in closing deals (Chang, 2021).
3. Integrated CRM Across Business Aspects
Efficient CRM integration across all business facets ensures a unified customer view, empowering marketing systems to craft personalized customer journeys.
Reasons for Investing in a New CRM Solution
Reasons for Investing in a New CRM Solution
Reasons for Investing in a New CRM Solution
Outlook
Excel
Gmail
Salesforce
Homegrown App
Mailchimp
Source: 15 Key CRM Software Trends & Predictions for 2024 and Beyond – Financesonline.com
4. Widespread CRM Adoption Across Teams
Extending beyond sales and customer service, CRM systems are becoming integral to entire organizations, streamlining processes for enhanced efficiency.
5. CRM's Pivotal Role in Customer Experience
CRM’s influence on customer experience is pivotal, acting as a centralized hub for personalized interactions, and crucial for fostering brand loyalty.
6. Channel-less CRM: Streamlining Experiences
Channel-less CRM prioritizes seamless, highly personalized customer experiences, placing customers at the center.
7. Social CRM: Unabated Growth
Social CRM continues its growth, with CRM tools seamlessly integrating with platforms like Facebook and Twitter, providing valuable customer insights.