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Outsourced Global CRM Solutions:

Challenges, Opportunities, and Trends

Future-Proofed: CRM Trends That Will Change Your Business in 2024

Stay ahead of the curve by exploring the latest CRM projections and trends set to redefine the business landscape in 2024. From the integration of AI and machine learning to the increasing emphasis on mobile CRM, the future of CRM-driven value holds unprecedented opportunities.

1. CRM Platform Market Surge

The global CRM platform market is surpassing expectations, projected to approach $129 billion by 2028, as businesses stand to gain $30 for every dollar invested in CRM (Carter, 2021).

2. Enhanced Customer Understanding Through CRM

Beyond basic functions, CRM tools now provide deep insights into customer behavior, acknowledged by 70% of sales professionals as crucial in closing deals (Chang, 2021).

3. Integrated CRM Across Business Aspects

Efficient CRM integration across all business facets ensures a unified customer view, empowering marketing systems to craft personalized customer journeys.

Reasons for Investing in a New CRM Solution

Reasons for Investing in a New CRM Solution

Reasons for Investing in a New CRM Solution

0 %

Outlook

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Excel

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Gmail

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Salesforce

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Homegrown App

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Mailchimp

Source: 15 Key CRM Software Trends & Predictions for 2024 and Beyond – Financesonline.com

4. Widespread CRM Adoption Across Teams

Extending beyond sales and customer service, CRM systems are becoming integral to entire organizations, streamlining processes for enhanced efficiency.

5. CRM's Pivotal Role in Customer Experience

CRM’s influence on customer experience is pivotal, acting as a centralized hub for personalized interactions, and crucial for fostering brand loyalty.

HubSpot CRM is a free CRM that offers a powerful set of tools that can transform the way your team works and communicates with your customers.
Pipedrive is a personal sales manager for small, medium, and large businesses that lets you close more deals and improve sales.
Salesforce CRM is an app that lets you track all customer information and interactions in one location to follow more leads.
Nimble is a tool that allows you to combine your contacts, email, social, activities, and follow-ups in one place.
Freshsales is a customer relationship management software designed to enable high-velocity teams to keep track of contacts while solving their queries.

6. Channel-less CRM: Streamlining Experiences

Channel-less CRM prioritizes seamless, highly personalized customer experiences, placing customers at the center.

7. Social CRM: Unabated Growth

Social CRM continues its growth, with CRM tools seamlessly integrating with platforms like Facebook and Twitter, providing valuable customer insights.

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